US evangelicals targeted LGBT young people with ‘dehumanising’ Facebook and YouTube ads

openDemocracy, August 2018

A US evangelical Christian group has used Facebook and YouTube to target LGBT young people with ‘dehumanising’ video ads.

The social media giants’ sophisticated advertising capabilities have allowed the tax-exempt charity Anchored North, based in California, to “pay to reach secular world views”, said founder Greg Sukert in a recent webinar.

The group says it uses “media and evangelism to reach the lost”. One lesbian woman who saw its ads told 50.50 they were “heartbreaking” and that she’s had friends who “died by suicide as a result of videos like this”.

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